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Master

Communication Science: Corporate Communication

The Corporate Communication track within the Master’s Programme in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society.

UvA online Open House

This year, you won’t be able to attend any busy on-campus events with lots of people. But our online Open House is the perfect way to get to know UvA study programmes and university life from the comfort of your own home.

Every study programme has an Open House page with videos, FAQs and live events. On the main Open House website you can discover all our programmes,explore the city and campus, and get inspired during our theme weeks.

Discover the Master’s programme & tracks

Within the Master's Communication Science you specialize in one of the following four tracks:

Why study Corporate Communication?

An important question within Corporate Communication is: How are communication strategies being developed, approved, implemented and what are the effects of those strategies on publics? On the one hand, the track focusses on external communication, teaching you how to build and maintain a corporate image, reputation and identity. A vital aspect to note in addition is the public responsibility of organisations, especially in relation to public opinion and the public debate in the traditional and social media. The relationship with the press, public, media and stakeholders is discussed elaborately and crisis communication is touched upon in compliance with these relationships.

On the other hand, the track focuses on communication within corporations, such as organisational culture, communication and the new way of working, social media and employees and how this all is implemented during change processes.

You will be educated to be an academic who is fully equipped to research the topics within Corporate Communication and is able to think critically about them. You will also be equipped to work at communication and public relations departments of large organisations and as a communication consultant in an agency.

Communication and media are rapidly changing fields. Therefore our track stays up to date with the latest research and developments. 

'I acquired extensive knowledge of how organizations can strategically survive the current rapidly changing environment.'
Sakurako Umezawa

Why study Communication Science at the UvA? 

QS rankings 2020

Number 1 in the world!

Many Lecturers are researchers at the ASCoR

Renowned teachers

Choose from

4 different specialisations

Study in a fascinating and media-saturated environment

Amsterdam

After graduation

The knowledge and skills acquired during the course provide an effective grounding for positions in:

  • Communication research (academic researcher, media researcher, market and opinion researcher)
  • Communication advice (publishing, public information expert, advertising or PR consultant, communication consultant)
  • Management (publisher, programme director, research agency)

Facts & Figures

Feiten & cijfers
Diploma MSc Communication Science
Type Regulier onderwijs
Vorm Voltijd
Studielast 60 EC, 12 maanden
Voertaal Engels
Start Februari , september
CROHO-code 66615