UvA online Open House

This year, you won’t be able to attend any busy on-campus events with lots of people. But our online Open House is the perfect way to get to know UvA study programmes and university life from the comfort of your own home.

Every study programme has an Open House page with videos, FAQs and live events. On the main Open House website you can discover all our programmes,explore the city and campus, and get inspired during our theme weeks.

Discover the Master’s programme & tracks

Within the Master's Communication Science you specialize in one of the following four tracks:

• Political Communication (Communication Science)
• Corporate Communication (Communication Science)
• Entertainment Communication (Communication Science)
• Persuasive Communication (Communication Science)

Why study Political Communication?

In this Master’s, you will study how interactions between (non-)governmental actors, politicians, journalists, and citizens take shape, and what features and effects they have. By using the latest scientific insights, you will learn how (social) media influences political engagement and how citizens’ use of media is changing. You will discuss who tries to influence the news, how powerful the media actually are, and how this differs in different countries.

Many issues are discussed in this track, always in line with recent trends and events, and preferably using an open, international and comparative perspective.  Such topics include the emergence of weblogs and citizen journalism, increasing globalisation, agenda-setting and the framing of socially relevant issues by media, politicians, spin doctors and other stakeholders.

Why study Communication Science at the UvA? 

The presence of many excellent researchers in their field of political communication and journalism leads to the inclusion of state-of-the-art research (often even still before publication) on current trends and a wide variety of topics in classes. Moreover, the track actively involves students to participate in all kinds of academic activities, workshops and other events with a connection to communication practice. Each year several renowned international scholars with special expertise in their field of research visit Amsterdam, and students often have the opportunity to meet and interact with them. Symposia, field trips and debates are also organised. Many of these activities, including a blog in which students have their say, are announced and reported on the website of the Amsterdam-based Center for Politics and Communication.

Careers

The track provides the basis for editorial, policy, advisory and research positions in the media sector, government, politics, civil-society organisations and the commercial world. 

Graduates can be found working as:

• spokespersons 
• information officers 
• PR managers 
• communication consultants for numerous organisations ranging from local municipalities to the European Union and from non-governmental organisations to ministries.

Facts & Figures