UvA online Open House

This year, you won’t be able to attend any busy on-campus events with lots of people. But our online Open House is the perfect way to get to know UvA study programmes and university life from the comfort of your own home.

Every study programme has an Open House page with videos, FAQs and live events. On the main Open House website you can discover all our programmes,explore the city and campus, and get inspired during our theme weeks.

Discover the Master’s programme & tracks

Within the Master's Communication Science you specialize in one of the following four tracks:

• Entertainment Communication (Communication Science)
• Corporate Communication (Communication Science)
• Persuasive Communication (Communication Science)
• Political Communication (Communication Science)

Why study Entertainment Communication?

Many organisations in society, including commercial companies, broadcasters, governments and educational institutions, have a genuine need for knowledge about entertainment media. With the growth of new media, users now engage with entertainment media wherever and whenever. That is why advertisers, the creative industry, and broadcasters feel increasingly compelled to tailor their products and want up-to-date scientific knowledge about media preferences. The Entertainment Communication track, with its roots in media psychology, trains you to meet this growing need for knowledge and advice.

This track focuses on the experience, role, and impact of entertainment media on a range of different groups and individuals. Young people are among the earliest adopters of new technologies. Whether sharing videos on Vine, posting images on Instagram, or streaming movies on Netflix, young people have integrated entertainment media seamlessly into their daily activities. As such, special attention is paid to this critical audience throughout the Entertainment Communication coursework. 

Specific questions addressed in the Entertainment Communication track are:

• How do (media) preferences develop and what consequences do these preferences have for the use of media and its effects?
• What factors play a role in determining the success or failure of media and technologies (e.g., computer games, advertising, social media) in specific age groups? 
• What are the most important effects of media and why?

Why study Communication Science at the UvA? 

Careers

The track creates tomorrow’s entertainment media professionals who are able to provide integral solutions to communication problems. Our alumni are international experts working in organisations as diverse as KLM, MTV, and PlayScience. In recent years, some of our alumni have also started their own companies focusing on media development and user testing. The knowledge and skills acquired form a solid basis for countless positions including positions in advertising agencies, broadcasting companies, the creative industry, social institutions, and academia. 

Facts & Figures