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Psychology: Behavioural Data Science (track)

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Understanding data about human behaviour is an important and valuable skill in today's society. The police use data to predict risk of burglary by area and week of year, insurance companies adjust their prices based on client data, and schools adjust educational programmes based on what is known about student progress. Companies, public institutions and governmental organizations — they all use the continuous stream of big data to describe and predict human behaviour.

UvA online Open House

This year, you won’t be able to attend any busy on-campus events with lots of people. But our online Open House is the perfect way to get to know UvA study programmes and university life from the comfort of your own home.

Every study programme has an Open House page with videos, FAQs and live events. On the main Open House website you can discover all our programmes,explore the city and campus, and get inspired during our theme weeks.

Martha, student Behavioural Data Science
Student Martha always liked solving puzzles. As she got older, she got quite interested in human behaviour and psychology. In this Master's track, while programming, she saw the connection between solving a puzzle and a programming task. In this video, she shows you what a day in the life of a student looks like.

Study programme

Leveraging the full potential of these massive amounts of behavioural data towards these goals greatly benefits from a thorough understanding of data science techniques and human behaviour modelling. The Master's track Behavioural Data Science aims to combine these two. The programme assumes knowledge of psychology, research methodology, and applied statistics at an undergraduate level, and continues with training on advanced (big) data techniques, academic skills, as well as practical and professional skills. 

Gain experience in applying your acquired knowledge and skills to

Real life problems

small-group teaching approach

The programme contains big data, statistical learning techniques, psychological measurement and practical skills

Skill set

Very good career prospects


The need for trained data scientists is high. The career prospects are therefore very good. The track touches upon a wide range of topics and skills. You have the opportunity to specialize in particular areas of behavioural data science. 

Alumni from our department work as:

  • consultants
  • data analysts
  • data managers
  • test developers
  • methodologists
  • researchers
Feiten & cijfers
Diploma MSc Psychologie
Vorm Voltijd
Studielast 60 EC, 12 maanden
Voertaal Engels
Start September
CROHO-code 66604